Shreveport, LA

Louise Thaxton

Don’t Just Market – Edumarket & Rock Star Communication Strategies

From Wimp to Warrior in 52 Days

How long does it take to turn an average loan officer into a top-producing warrior loan officer? Not one year, but only 52 days (that’s less than one quarter of a year) – that’s all you need to develop a warrior mindset that can transform your life and business forever.

This presentation will equip you with the weapons of warfare needed to fight the war for success, implement the daily rituals and disciplines of America’s elite special operations forces, and annihilate the habits that have held you captive for years, all of which will help you to develop the mental toughness necessary to transform your life and business forever.

You will learn three tactics and seven strategies:

Get Up
Waking Up to a Mission

Gear Up
Building a possibility shield around your thinking
Discovering the Gung-ho of your work
Designing a battle plan

Show Up
Drawing the battle lines around your day
Using your Warrior Disciplines
Living the Warrior Ethos

You are a warrior. You were not designed or built for mediocrity or failure. You were created for success. And it doesn’t take a lifetime – it only takes 52 days.

About Louise Thaxton

Fairway Independent Mortgage, Leesville, LA, has been in the mortgage business for 22 years, 19 of those years as a top-producing regional manager with Fairway Independent Mortgage Corporation, with offices across Louisiana, Texas and Colorado. She is the National Director of the Military Mortgage Specialist, a designation exclusive to loan professionals of Fairway Mortgage, which trains and equips loan professionals on working with military clients.

In 2018, Louise was ranked #85 in the Top Women Originators by Scotsman Guide and ranked in the top 100 by National Association of Minority Mortgage Bankers of America (NAMMBA).

Louise is a national advocate for America’s veterans and is the Director and co-founder of the American Warrior Initiative, the non-profit of Fairway, leading the way for hundreds of initiatives for veterans in need across the country, and inspiring millions of dollars in donations to fund those initiatives.


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