Portland, OR

Ginger Bell

Don’t Just Market – Edumarket & Rock Star Communication Strategies

Topic #1 Don’t Just Market – Edumarket!

Education-based marketing, or “Edumarketing”, is the sharing of knowledge with the purpose of building trust and positioning yourself as the expert in your field.  It is a necessary strategy in today’s competitive mortgage market that can help you establish credibility and build trust with your prospects, customers and partners.

The mortgage market is competitive, and how you differentiate yourself and maintain trust in the ever-changing world of mortgage marketing is more crucial than ever.  Join, Best-Selling Author and Award-Winning Edumarketing Specialist, Ginger Bell, as she shares how you can quickly implement “Edumarketing” into your marketing plan.  In this fast-paced session you will learn how to:

Create UserGenerated Content
Use Customers as Marketers
Create a Content Marketing Plan
Utilize Video Marketing
Capture the Power of Being the Social Expert

Don’t miss out on this powerful session that will help you leverage your expertise and implement powerful Edumarketing into your business!

Join Best-Selling Author and Edumarketing Specialist, Ginger Bell, as she shares what emerging trends you need to keep an eye out for and integrate into your marketing plans.

Topic #2 – Rock Star Communication Strategies

Developing Relationships, Enhancing Production and Creating FANS!

Your ability to negotiate, communicate, influence and inform others is absolutely the most important skill to everything you accomplish in life.  In this session we will cover:

Communication Methods
Causes of Communication Problems
Standards for Effective Communication
How Your Personality Affects Your Communication
Communication Skills that Work

No matter your position, you can always learn better communication skills.

About Ginger Bell

Prior to beginning her mortgage training career, Ginger Bell was a Training Consultant for Dale Carnegie Training. She is a 3-time Best-Selling Author, Speaker and Education and Marketing Specialist with Edumarketing, a full-service content development and marketing agency focused on utilizing the power of education, new technologies, media, and personality-driven marketing to position individuals and companies as experts in their field.

Ginger helps companies and entrepreneurs create educational marketing campaigns and strategies to increase their customer base and grow their business. Her clients hire her to develop training and marketing programs, design online education programs and create educational marketing and branding strategies.

Her client list includes Re/Max, Motto Mortgage, Finance of America, First American Title, FirstFunding, Tovuti, Fidelity National Title, Arch MI, Windermere and countless entrepreneurs and small-business owners across the US.

A sought-after speaker and published author to audiences nationwide, Ginger has been named as one of Mortgage Banking’s Most Powerful Women, 50 Most Connected Professionals, and Elite Women of Lending. Ginger has also been awarded the “Professional Woman of the Year” award by the National Association of Professional Women for her commitment to training and education.


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