Los Angeles, CA (LAX)

Cindy Ertman

7 Steps to 7-Figure Mortgage Success & The HOT New Value Strategy: 3 Simple Steps to WIN More Referrals

(Topic 1) 7 Steps to 7-Figure Mortgage Success (1 hour or 2 hours)

This keynote session is jam-packed with Cindy Ertman’s tried and true success strategies including how to build and grow your trusted referral partner network, expand your influence in the marketplace, step up focus on daily income-generating activities, create a high-impact team, eliminate energy drainers and power up your productivity.

Cindy powerfully engages and leads you through several hands-on exercises including her “Mortgage Satisfaction Self-Assessment,” which gauges your satisfaction level in 8 key areas of your life and business to help you identify areas where you are performing well and areas to consider for improvement.

From the stage, Cindy shares her proven methods to help you identify your core strengths and the value you bring to the marketplace, so you can clearly and confidently convey your value (and your company’s value) to your clients and referral partners.

To achieve maximum levels of success, Cindy will incorporate her top 3 tactics for creating and maintaining a high-impact and engaged team. She will also share her strategies and scripts for executing a “Top 5 Realtor Referral Partner Plan,” which has had a strong success rate for Loan Originators all across the country to build and grow their referral partnerships.

You will walk away from this powerful session with a solid game plan and concrete steps that you can begin to implement immediately to build and grow your mortgage business.

Cindy Ertman’s Program Highlights for 7 Steps to 7-Figure Mortgage Success
• Mortgage Satisfaction Assessment
• Step 1: Discover Your Why and Greatest Strengths
• Step 2: Execute a Top 5 Realtor Referral Partner Plan
• Step 3: Create a High-Impact Team
• Step 4: 5 Income-Producing Activities Daily
• Step 5: Eliminating Your Energy Drainers
• Step 6: Prosperity and Productivity Tracker
• Step 7: 10 Hacks to 10X Your Results

(Topic 2) The HOT New Value Strategy: 3 Simple Steps to WIN More Referrals (1 hour or 2 hours)

There is a lack of loyal relationships in the world today for mortgage originators. Some people have two or three lenders in their back pocket. The loyalty of yesteryear has faded away, and yet, there are still some mortgage professionals that have very devout and committed partners. How do they do it?

In this powerful keynote, Cindy shares her proven Connection to Conversion Training Strategy that teaches you how to differentiate yourself in a crowded market with a refreshing value proposition that creates solid, loyal partnerships and leaves your referral partners wanting MORE!

Cindy delivers a step-by-step plan that teaches you how to expand your referral partnerships, increase your production and grow your income by creating a higher level of value and a deeper level of connection.

Cindy Ertman’s Program Highlights for The HOT New Value Strategy: 3 Simple Steps to WIN More Referrals

• Cindy’s NEW ‘first meeting’ strategy – How to handle the initial meeting to build a long and lucrative partnership

• Cindy’s POWER Questions – Cindy’s ‘black book’ of POWER questions to start a meaningful conversation and strategies to keep it on track when it goes off course

• How to ACE the Second Meeting – Cindy teaches you how to set up the second meeting so your new partners are excited to meet with you, and you learn tips and tactics to leverage your expertise to help your partners grow and become valuable team members

About Cindy Ertman

CINDY ERTMAN is a success strategist, mortgage coach, trainer, speaker, best-selling author and is the CEO and founder of The Defining Difference®, success-based coaching and training company devoted to helping people master the power of intentional choice to create a defining difference in their own lives.

After being acknowledged as one of the Top 100 Most Influential Mortgage Executives in America by Mortgage Executive Magazine for 5 years in a row and being named in the Top 100 Mortgage Loan Originators in the U.S. by Mortgage Originator Magazine for more than a decade, Cindy has now dedicated her life to empowering the growth of others.

Cindy’s goal is to help her clients get more out of life by making powerful, intentional choices to propel their income and achieve their peak performance, nurture their health and wellness, build connected referral relationships and accelerate their success in 7 key areas of their life by removing the blocks that limit their potential.

Cindy is also featured in the new documentary film, The Evolution of Success. This documentary charts the very personal journeys of some of the most successful people in the world, focusing not only on their current successes, but also looking back to when their true calling was just an idea or a dream. This film helps you re-define success and gives you the tools to reach new levels of joy, fulfillment and achievement in every area of your life.


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